Challenge: Create a unique tourism campaign for your city for people ages 25-35, with no children and disposable income. Traditional tourism campaigns are not always a full representation of the best things in the area. Showcase the best, local experiences your city has to offer.
Solution: I created a tourism campaign that highlights local experiences and hidden gems in Brooklyn, New York. The target audience are those ages 25-35, with no children and disposable income. An array of activities will be represented in an interactive, street-show style interview for social media. Tourists will be suggested a multitude of amazing, local experiences and will be able to share the suggestions with their personal network.