IPG Health. #DoNotDisturb Pitch Project. Unpublished confidential document; 2023.
As a copywriting intern, I helped produce and present a pitch for a novel drug serving tens of thousand of people. I worked alongside my fellow interns to concept and create a digital-first campaign.
I was also responsible for the copy which included: an online video ad, banner ads and posters, product website, sponsored blog posts, paid social, social campaign, and a live event series.